Section 4

Compositional Principles

For any graphic designer to communicate effectively and memorably in visual terms, they have to first gain a complete understanding of the fundamental principles of compositional layout. This section provides you with an in-depth understanding of these fundamental principles—what they are, why they are important, and how to use them effectively.

The fundamental principles of compositional layout are the foundations that enable you to use visual elements in the most appropriate and effective manner in creating meaningful and communicative graphic design. Elements are the “what” of a graphic designer’s visual ...

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