Part 3. Principles of influence and persuasion: not as evil as you’d think
This part of the book will introduce you to principles directly tied to influence and persuasion. You won’t learn how to be a good used-car salesperson. Rather, you’ll learn how to meet your users’ needs by incorporating elements of influence and persuasion into your product’s design.
Chapter 5 provides everything you need to know to address influence using research-supported techniques. You’ll see that much of what we call good design already accounts for influence. You’ll now understand why this is true, and you’ll see how to identify where your product will benefit from designing for influence.
Chapter 6 expands our discussion into the realm of social influence. ...
Get Design for the Mind now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
