Part 2. Why do folks act like that? Principles of behavior
Psychology researchers have long attempted to identify the factors that lead to a behavior. In this part of the book, you’ll learn about three principles. Each provides a blueprint for addressing factors leading to both planned and more spontaneous (risky) behaviors.
Chapter 2 covers planned behavior, the types of behavior that individuals knowingly engage in. This includes major and infrequent decisions such as purchasing a new home, as well as minor decisions such as which news website a user is likely to seek information from. You’ll learn how to design for each of the pieces researchers have identified as leading to planned behavior.
Chapter 3 covers decisions people make under ...
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