Brief Table of Contents
1. Introducing the application of psychology to design
Chapter 1. Meeting users’ needs: including psychology in design
2. Why do folks act like that? Principles of behavior
Chapter 2. Designing for regular use: addressing planned behavior
3. Principles of influence and persuasion: not as evil as you’d think
Chapter 5. Influence: getting people to like and use your design
Chapter 6. Using family, friends, and social networks to influence users
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