PART II
CHOICES INVOLVED IN QUESTIONNAIRE DESIGN
Part I discussed the basic steps needed to formulate requests for an answer in order to operationalize the measurement of the desired concepts. Part II will show that in survey research many more choices have to be made to design a questionnaire. The following issues will be discussed in sequence:
1. The different ways requests for an answer can be formulated (Chapter 4)
2. The choice of the response alternatives (Chapter 5)
3. The structure of open-ended and closed survey items (Chapter 6)
4. The structure of batteries of survey items (Chapter 7)
5. Other choices in survey design such as the order and layout of the questions and the choice of the data collection method (Chapter 8)
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