CAUSIN’ SOME TROUBLE: BREAKING EVERY RULE IN THIS BOOK
Don’t expect theory to determine how things look.
MICHAEL ROCK/DESIGNER AND EDUCATOR / Principal, 2x4, New York
Rules in graphic design exist as guidelines that provide context for evaluating work and serve to help designers avoid problems that interfere with communication. Hopefully, if you’ve spent time reviewing the material in the preceding chapters, you’ll see that most of these so-called rules make pretty good sense.
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It is often said, however, that rules are made to be broken, and this is never truer than in design. No two projects are alike: Every project comes with different requirements; different ideas to be expressed; very specific kinds of content that demand lateral thinking; ...
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