Design-Driven Innovation - Design Driven Innovation [Book]

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[ Contents ]

Letter to the Reader

1 Design-Driven Innovation

An introduction

The Strategy of Design-Driven Innovation

2 Design and Meanings

Innovating by making sense of things

3 Radical Pushes

Placing design-driven innovation in the strategy of a firm

4 Technology Epiphanies

The interplay between technology-push and design-driven innovation

5 The Value and the Challenges

Why companies do or do not invest in design-driven innovation

The Process of Design-Driven Innovation

6 The Interpreters

Doing research with the design discourse

Finding and attracting key interpreters

Developing your own vision

Leveraging the seductive power of the interpreters

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