2 Step 2Fact Finding
Figure 2.1Fact Finding
Introduction
Once the entrepreneur understands who their customer is and what problem they want to address, it is time to better understand their situation. Finding good problems to solve is more than anticipating and sensing opportunities in the marketplace. It means going a step further to see if there are details in the problem space that need further consideration. These details might not be as visible on the surface, but on further examination the entrepreneur uncovers something competitors missed. Beyond finding a problem that serves as an indicator of an opportunity, ...
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