Design-Centered Entrepreneurship, 2nd Edition

1 Step 1 Problem Finding

DOI: 10.4324/9781003204992-2

Figure 1.1Problem Finding

Introduction

Entrepreneurs that design innovative products and services are first and foremost good problem solvers. They anticipate customer problems and market opportunities and develop timely solutions. They continually seek out ways to improve their customers’ lives. And they search for changing circumstances they can turn to their advantage. Rather than wait to see what their competitors do, they shake up their industry. Simply put, problems are the clay that entrepreneurs shape into new products and services—and ultimately opportunities.

Successful entrepreneurs ...