Design can successfully address the challenges faced by business leaders across the world— challenges such as innovation, human capital, digital and technological capabilities, competitive advantage, and customer experience. However, the entire value chain needs to work. At the same time, the value created on all three levels, operational, functional, and strategic, needs to be acknowledged in its own right.
Final Reflections from the Authors
Having accepted the reality that continuous change is here to stay, one might still ask where all this is heading? What role will design play, and what will be the most significant changes to design practice, design management, and design thinking in the next decade or two...? In the absence of a ...
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