It seems like service design has the potential to play a bridging role between design and business, or, quite possibly, be the bridge between the two.
Service Design: A Bridge to Cross
As referred to at the very beginning of this book, over the last two decades, service design has conquered a significant role where design is being discussed – in part as the economy at large has become increasingly dependent on services, as opposed to tangible products, and in part as the nature of transactions has shifted from taking place primarily in physical environments to depending almost entirely on digital interactions. Service design – as all other design disciplines – has been subjected to a variety of definitions and narratives, most of them ...
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