An untapped potential lies in bridging design – as a skill, a mindset, and a methodology – to the most dominant agendas of business literature and business thinking: innovation and resilience, organizational change and experience, and strategic direction and management.
What Is Design Management?
Whereas some things change gradually and almost inconspicuously over time, other things change abruptly and often with big waves, uncertainty, and disbelief following in their wake. Design belongs to both categories. On the one hand, its role has changed gradually, responding to the continuous changes in economics and society at large. As only one example, the rise of service industries gradually brought about the concept of service design, as ...
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