13.1 Forecasting Organization
Much of this book has treated forecasting as a predominantly statistical exercise—making use of information within the organization to reduce demand uncertainty. In practice, forecasting is as much an organizational exercise as a statistical one: Information is diffused throughout the organization, and the forecast has many stakeholders all of whom require the forecast as an input to their planning processes. Understanding demand forecasting requires an understanding of not only the statistical methods used to produce a forecast but also the process of how an organization creates a forecast and uses it for decision making.
Managing this process well is the realm of Sales ...
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