Chapter 11. Managing Risks

Identify risks and improve planning

It's normally like this

How many coconuts do you need to sell?

Marginal likelihood of shutting down?

What you need, when you need it

Will it pay off?

What if?

The economy

If the worst comes to the worst …

Grand finale

“Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity.”

Joseph Sugarman

If this chapter makes you think carefully enough about risks, it has done its job. There are four key steps.

1.
Think – identify the risks that could affect you.
2.
Assess – use the techniques presented here to help.
3.
Plan and position –incorporate ...

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