Chapter 4. Know Yourself
Taking stock
Start with the basics
The central objective
Are you visionary?
How did you arrive here?
Some numbers to please the bankers
Building up value
The all-important management team
Business organization
Business infrastructure
Products and services
Core competencies
The next step
“To know one's self is to know others.”
—Chinese proverb
Now that the plan is really underway, it is time to take a close look at your business. This chapter takes you through the process of documenting the current 'internal' status. This is an easy and fairly mechanical exercise. However, it is not unimportant. It helps both you and your readers understand your activities – and, critically, your competencies. It also helps lay the groundwork for ...
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