People are Our Most Important Asset
Organizations are too often prisons for the human soul.
—Charles Handy, Foreword of Organizing Genius
We called for workers, but people came.
—Max Frisch, Swiss author, referring to European guest worker programs
Arguably the most condescending of the maxims deconstructed in this book is the proclamation that People are our most important asset. Institutionally self-serving, this declaration takes many semantic forms and is by no means used sparingly. An array of corporate communication tools lauds the power of the people behind successful ventures and products. All hail those on the front lines servicing customers and providing solutions in the field. Executives praise associates, team members, staff, ...
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