CHAPTER 1

Introduction

Deconstructing Management Maxims

It’s partly true, too, but it isn’t all true. People always think something’s all true.

—J.D. Salinger, The Catcher in the Rye

Thoughtful people mull over inconsistencies.

—Malcolm Gladwell

Tidy absolutes and truisms have always been problematic for those of us afflicted with healthy skepticism. However, if presented with objective data and other credible evidence, I’ll drop my guard and embrace the occasional maxim, aphorism, proverb, carbon-dated factoid, or immutable law of physics or chemistry. For instance, I don’t question that under normal conditions the freezing temperature and boiling point of water are, respectively, 0°C and 100°C, or that force equals mass times acceleration (F= ...

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