Decoding the New Consumer Mind: How and Why We Shop and Buy

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Rewired Brains

Technology: it's not what we do with it, but what it's doing to us.

Sara, a waitress and San Francisco State University undergraduate student, alternates between Neuro Sleep and 5-Hour Energy shots to achieve just the right amount of stimulation for any given moment. “I need something during the day. But it's hard to fall asleep after I've been waitressing.” Sara says that most of her friends also alternate between energy products and sleep aids to help them navigate “too much to do.” And they're not alone. For a growing number of people, “listening to your body” is only for the pharmaceutically challenged. In 2012, sales of energy drinks grew 19 percent from 2011.¹ And sleep-inducing products like teas, supplements, botanicals, ...