This book has been possible because of the millions of Indian people who are waiting to be heard by the marketing practitioners and academicians worldwide. They give inspiration to the thought that marketing is an inclusive science which carries the responsibility of catering to all the customers with respect. The difference needs to be acknowledged both in theory and practice.
I would like to express gratitude toward Lord Almighty and my guru who bestowed faith and energy to walk this path. A special thanks to my family who provided me encouragement and cooperation in the journey. Prof. Rajen Gupta, Prof. Neelu Bhullar, and Prof. Vibhava Srivastava, my colleagues at MDI Gurgaon have helped me with advice and discussion as and ...
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