Dr. Ritu Srivastava is a Faculty and the Area Chairperson, Marketing at Management Development Institute, Gurgaon, popularly referred as MDI Gurgaon. The core of Dr. Srivastava’s work centers around the industry with the firm belief that management education at all levels has to be absorbed by the industry. Her research ideas have been appreciated at national and international marketing conferences. Her paper titled, “Employee actions that lead to customer satisfaction: services revisited in India, 2014,” was adjudged the best paper at the International Marketing Conference at Fore School of Management, New Delhi, and has been documented in the Academic Reference Series—Reinventing Marketing for Emerging Markets, Bloomsbury India, ...
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