Preface

Hundreds, perhaps thousands, of good business books are on the market today, so why do you need this one? You need it because very few people talk about how tough it is to run a business. Very few business books offer suggestions on how to jump the hurdles that arise as you grow your business. This book answers questions about how an entrepreneur can stay balanced, sane, and profitable while running a values-driven company that focuses on people, planet, and profit. This is not a book that tells you how to avoid the tough stuff; it is a book about how to deal with the tough stuff when it inevitably comes along.

In order to write the book, we both told our stories about the challenges of running businesses. Then we searched for a small ...

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