In this chapter, we will explore the popular techniques used for prediction, particularly in the retail business. The approach used in explaining these techniques is to use them in solving a business problem. The business problem to be addressed is the sales prediction problem which is common in the retail business. The chapter first explains the fundamental concept of prediction techniques; next, we look at how such techniques are evaluated. After this, we describe the business problem ...
6. Predicting Numerical Outcomes
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