© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
A. I. TolulopeData Science and Analytics for SMEshttps://doi.org/10.1007/978-1-4842-8670-8_5

5. Descriptive Analytics Tools

Afolabi Ibukun Tolulope1  
(1)
London, United Kingdom
 

This chapter is focused on the mostly common descriptive analytics tools used in business generally and specifically in small businesses. The chapter will help to use descriptive analytics tools to understand your business and make recommendations that can improve your business profits. For small businesses, descriptive analytics helps SMEs to make sense of available data to monitor business indicators at a glance, help SME owners observe sales trends and patterns on an overall basis, ...

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