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How to Build a Coalition of Advocates

Arguably the most important part of launching a data governance program that drives impact is gaining support for your program. Given the velocity of data creation worldwide, the impact on company operations (positive when properly managed, not so positive when managed poorly), the degree of risk of data misuse and mismanagement carry, and the opportunity that comes with value creation, it is no surprise that data is a hot topic with staying power. In every company I have worked for, customers, employees, and peers across all industries are asking a very common and consistent question:

How can we build trust in our data?

The concept of trust is complex. You cannot buy it. You cannot snap your fingers and ...

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