CHAPTER
THE EMERGENCE OF PEOPLE DATA
Computers have been crunching data for over 60 years. The idea and the practice of data processing isn’t new, so what’s the big deal? We’ve titled this book Data Driven, but what do we mean exactly?
In the 1980s, enterprise resource planning systems captured data about a company’s billings, bookings, backlog, and shipments.1 Customer relationship management (CRM) systems capture data about business customers—their needs, status, and activities.2 Internet portals in the early 2000s such as Yahoo! and MSN introduced a new twist by giving people news and information tuned to their specific interests.3 This evolved ...
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