Book description
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface: Origins
- Introduction: The Magic Coffee Maker
- Chapter 1: The Emergence of People Data
- Chapter 2: Three Core Principles for Building a Winning Data Strategy
- Chapter 3: Data In, Data Out
- Chapter 4: The Five Sources of Data-Driven Power
- Chapter 5: Making It Real for Your Organization
- Chapter 6: The New Basis of Competition: Know, Personalize, and Engage
- Chapter 7: Seven Forecasts to Light Up Your Future Sensors
- Acknowledgments
- Notes
- Index
Product information
- Title: Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
- Author(s):
- Release date: October 2018
- Publisher(s): McGraw-Hill
- ISBN: 9781260441543
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