Foreword

Those who spout on about data being the “new oil” are only at the cusp of realizing data’s potential, and I find typically are on the outside looking in at those thriving as part of the Information Age and digital economy. When I first met Rado Kotorov a decade ago he was clearly not one of these individuals. We got to talking about the variety of unique economic attributes of information and how it was incumbent upon business leaders to capitalize on them.

Yet even celebrated business leaders sometimes at first fail to understand information’s value proposition. In 1996 at the outset of the Internet’s Cambrian explosion Steve Jobs remarked, “I don’t see most people using the Web to get more information. We’re already in information ...

Get Data-Driven Business Models for the Digital Economy now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.