Business models based on data products are even better than the asset-less business models because they do not have to mobilize asset suppliers and service providers. Data products are sold like physical products but do not incur the cost of manufacturing, supply chain management, services and repair, and more to the same extent as physical products do. Thus, the organizational model becomes even lighter as no divisions are needed to manage these functions. Indeed, two of the big five asset-light companies that Buffet mentioned in his 2018 speech to shareholders—Google and Facebook—sell pure data products.1
As with other digital transformations, the transition to data products was not instantaneous. Many ...
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