CHAPTER 3

Everything Is Changing

There are times in history when new technologies emerge and change how we do everything:

  • How we do our jobs,
  • How we do business, and
  • How we compete in the marketplace.

The steam engine is one such technology. It created the modern factory and changed how people worked. It also opened new markets due to new distribution capabilities that created new multinational conglomerates. Since companies were not constrained anymore to their local markets, they grew internationally.

The microscope is another piece of technology with a profound social and economic effect. It allowed researchers and medical professionals to see things that they could not see with their eyes, leading to the discovery of new targets ...

Get Data-Driven Business Models for the Digital Economy now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.