Why Companies Miss Out on Big Opportunities
A few years ago, I visited a transportation company that also offered limo services to companies and business travelers. It had a substantial number of corporate accounts. As we walked to the conference room, I asked the CEO if he was worried about Uber. Uber had just reached over $1 billion valuation and was quickly becoming as trendy to use in the corporate world as it was to have a BlackBerry 10 years ago. After its launch, BlackBerry quickly became a status symbol of power and rank in the corporate hierarchy. After its fast ascent to a digital unicorn, using Uber became a symbol of being a young, modern, techno-trendy, and raising executives. Ditch the black car for the eye-catchy app ...
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