CHAPTER 1

The Brave New Digital World

What do the most popular and most valuable companies today have in common?

These are the companies that are household names, that permeate the news, that have become part of our daily routines and habits, and even part of our language, as some companies’ names have become verbs.

These companies:

  1. 1. They have millions and even billions of users globally;
  2. 2. They own their respective markets, that is, they completely dominate these markets;
  3. 3. They are all young companies, founded in the last 20 years;
  4. 4. They have enormous market valuations and capitalizations;
  5. 5. They continue to grow at double digit rates as they expand and ­disrupt adjacent markets;
  6. 6. Everyone wants to work for one of these companies; ...

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