2

virtual living

the rise and growing dominance of social media

WHETHER YOU CALL IT social media, social computing, Web 2.0 or online living, this new form of Internet presence has transformed the daily life of nearly every person on the planet. Arguably, Web 2.0 has had more of an impact upon our society than even Web 1.0, and there is every indication that social media will continue to grow in both adoption across the human population and in ongoing use by those already plugged into these networks.

Let’s look at this technology and social phenomenon by analyzing some of the most popular social platforms of the early 2010s.

Facebook

If you have been living under a rock since the middle of the 2000s, perhaps you have not heard of Facebook. Facebook ...

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