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What is Data Analytics?

Before we start our journey across the vast and exciting land of data analytics, it is wise to get equipped with an up-to-date map that can show us the way. In this chapter, you will cover all those fundamental concepts you need to visualize, with clarity, the role of data analytics in companies. This will let you spot opportunities for leveraging data and decide how to distill business value out of it. You also want to feel confident about the naming conventions adopted in this domain to avoid any confusion and speak decisively with those around you. Given the hectic development of data analytics these days, it is a wise choice to build a robust foundation of the key concepts before getting our hands dirty with tables ...

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