KAPITEL 17 Hypothesengetriebene Entwicklung und A/B-Tests in die tägliche Arbeit integrieren
1Humble, O’Reilly und Molesky, Lean Enterprise, Part II
2Intuit, Inc., »2012 Annual Report: Form 10-K«, 31. Juli 2012, http://s1.q4cdn.com/018592547/files/doc_financials/2012/INTU_2012_7_31_10K_r230_at_09_13_12_FINAL_and_Camera_Ready.pdf
32016 verkaufte Intuit die Quicken-Sparte an die Privatkapitalgesellschaft H.I.G. Capital.
4Scott Cook, »Leadership in an Agile Age: An Interview with Scott Cook«, Intuit.com, 20. April 2011, https://web.archive.org/web/20160205050418/http://network.intuit.com/2011/04/20/leadership-in-the-agile-age/
5Ebd.
6»Direct Marketing«, Wikipedia, zuletzt bearbeitet am 28. Mai 2016, https://en.wikipedia.org/wiki/Direct_marketing ...
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