Daring to Compete

CHAPTER 2 What are the EY 7 Drivers of Growth^TM?

EY’s 7 Drivers of Growth is a powerful management framework that enables business leaders to benchmark themselves against global, cross-industry leading practices,” says Ryan Burke, EY Global Leader, Growth Markets. “Importantly, it also helps them build their growth plan to deliver against their strategic objectives.”

Through our interactions with these great EY Entrepreneur Of The Year contestants, observing the selection process carried out by our judges (all of whom are independent of EY), and our work with many high-growth entrepreneurs as clients, we have obtained deep insight into the knowledge and skills these women and men use to drive sustainable growth. Through comprehensive research, we have distilled this insight into what we refer to as the EY 7 Drivers of Growth^TM (see Figure 2.1).

Figure 2.1 The EY 7 Drivers of Growth

First and foremost, successful entrepreneurs who achieve sustainable high growth have an unrelenting focus on the Customer. They put customers at the center of everything they do. To achieve optimal customer satisfaction, these entrepreneurs also invest time and capital on six additional areas: People, behaviors, and culture; Digital technology and analytics; Operations; Funding and finance; Transactions and alliances; and Risk.

These world-class entrepreneurs also understand the importance of ...