Endnotes

  1. Jeffrey Graham, “Building a Research Mosaic,” Clickz.com, August 1999.

  1. “Marketing to Girls on the Net,” www.usatoday.com, July 6, 2000. Copyright 2000 USA Today. Reprinted with permission.

  1. Ibid.

  1. “Focus Groups Go Online” to Measure the Appeal of Web Sites,” New York Times on the Web, July 6, 2000.

  1. TheStandard.com, July 5, 2000.

  1. Ibid.

  1. “Focus Groups Go Online,” New York Times on the Web.

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