Cyberbranding: Brand Building in the Digital Economy

Endnotes

1. “Show Me the Money,” Silicon Alley Reporter, Issue 32.

2. “APBnews.com Runs Out of Money,” New York Times on the Web, June 6, 2000.

3. “Show Me the Money.”

4. “Greed, IPOs for Everyone,” Silicon Alley Reporter, Issue 31.

5. “Punky IPOs,” Silicon Alley Reporter, Issue 31, Backspace.

6. “Spinning Out of Control,” Silicon Alley Reporter, Issue 31.

7. Carol Holding, Brand Vision, Holding Associates, February 2000.

8. Reprinted by permission of Harvard Business School Press. From Leading Change, by John P. Kotter, Boston, MA 1996, p. 68. Copyright ©1996 by John P. Kotter.

9. Ibid.

10. Ibid.

11. “Through the Looking Glass,” Chief Executive magazine, February 2000, p. 36. Reprinted by permission of the Chief Executive Group. Copyright 2001.

12. Allison Kopichi, “Old-Line Firms with High ...