When it comes to written content about the subject of organizational customer centricity, its culture and marketing applications, and the way(s) customers behave as a result, I’m an admitted “active saver” (distinction: not a hoarder) as well as a developer. Storage boxes of material in our basement, covering decades of research reports, articles, presentations, and white papers—my own and that of leading practitioners—are physical testimony to my saving ways.
Maybe it’s a little delusional, but I always think that this treasure trove will be valuable for reference. It must be the writer in me. One of my several projects over the summer of 2013 (actually not my idea, but an assignment given to me by my wife) was going through ...
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