Customer Strategy and Tactics (Branding, Communications, and Relationships)
Management Overview
Building and sustaining a customer-centric culture is core to successful enterprise performance. However, once the basic architectural and engineering components are functional—or, in concert with their functionality—organizations must make certain that their strategy and tactics for optimizing customer experience, and downstream behavior, are both contemporary and effective. This includes elements of branding, messaging, and communication, and maintaining strong, value-based relationships.
Content as a Driver of Customer Behavior, and What This Means for Marketers
Increasingly, instead of accepting advertising and promotional material ...
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