Management Overview
The essential concept of data (big, small, transactional, structured and unstructured, modeled and predictive, and so forth) is neither new nor unique. However, the attention to, and focus on, challenges associated with “big data” has grown to the point where key elements of its relevance—accuracy, quality, analytics, monetary value, and so forth—are being called into question. Companies need to have the right, high-quality customer-related data, which is consolidated from multiple sources into a single view. Then, to build or sustain customer centricity, those data need to be managed, analyzed, and reported to best, and most monetizing, effect.
Example of Big Customer Data Actionability: ...
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