CHAPTER 10
Activating the Insights of Your Brand Model
Recruiting Your Team: Who’s Going to Help You Win?
Are you ready to get started? At this point, you’re probably raring to go, eager to hit the ground running. After all, all you have to do is follow the lead of your Brand Lovers. Meeting the needs of these highly motivated, loyal, profitable customers is a sure route to the point where your company will enjoy unprecedented levels of profitability, free from meaningful direct competition. But first, there’s one last task to be completed.
It’s time to talk about your team—the people who will be making the journey toward ultimate profitability with you. You need the wholehearted support and enthusiastic participation of every member of your ...
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