Learning Value from People on the Street
Walter says :
A one-man/woman business cannot afford to be just takers. They have to be primarily givers, who then benefit by taking.
Many of the lessons I have learned are from such businesses, where the CEO has not had the chance to distance himself from the customer.
The shoe shine boy, I have been using for perhaps 10 years, on Sir P.M. Road, Fort, Mumbai. When I stop for a shoe shine, he smiles. Asks me how I am. Not seen you for some time—he will add. Will give you a special polish today, with a new product, no extra charge. And he gets on with the job. He makes sure that my socks are not smeared with the polish. He will never complain about not having the right change. And when the job is done, ...
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