Customer Value Starvation Can Kill

Look at Value Destruction as an Opportunity to Create More Value

Every act of creation is at first an act of destruction.

Pablo Picasso

Many companies analyze value destruction after the fact. Very few try to assess the value destruction potential of a new strategy, a new product, a new technology, or even a new hire, when they are looking at these. In the literature, the bulk of the papers are on analyzing value destruction after the fact.

This picture is taken with permission from Shep Hyken, “Opposite and Upside Down Thinking,” https://hyken.com/customer-service-strategies/look-past-obvious-better-solution/attachment/opposite-and-upside-down-thinking/ ...