Customer Value and Value Starvation
As we go past the Customer Value Starvation examples, we must understand in a better way Customer Value. This will help us make Customer Value a part and parcel of our offering to customers.
What Is Customer Value and How Can You Create It?
What Is and How to Use Customer Value?
Customer Value measures and tells us why a customer buys and why he rebuys or will buy more and from whom. It looks at the benefits a customer gets versus what it costs him for the product or service he buys from the possible competitors or sellers. If the customer perceives he gets more benefits than what he paid (total cost in price and non-price terms), value is created for him. And when he goes to buy, he compares the value created ...
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