Understanding Value Terminology
In this book, we often write about value deprivation, value destruction, and value starvation. Sometimes there is an overlap between these terms, and sometimes destruction follows starvation. In the following pages we help you walk through the meanings and how these things happen.
Sometimes the opposite happens. We are positively and happily surprised by a company. We get into the realm of value creation. Our aim in this book is to help convert you from causing value starvation and destruction to creating value.
Winn Knight from South Africa introduced me to the term Value Starvation. In my vocabulary, this is not as bad as value destruction but about half way there. Most of the time when customers are ...
Get Customer Value Starvation Can Kill now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
