Observations on Customer Value Starvation
Value Is a Currency
As a company, you have a profit and loss account with each of your customers. You invest money in them to build brand awareness, relationships, and loyalty and get them to buy your products and services—at a profit.
Your customers, on the other hand, invest their time, emotions, experiences, and hard cash in you to obtain that product or service that will satisfy their needs, wants, and aspirations.
You both bring value to this transaction. It is inclusive and is built on the two essential characteristics of trust and commitment. And by delivering superior value, you will reap an equitable return on your investment.
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