Gautam states: Philip Kotler was talking to me about my book Value Dominant Logic. He said I needed to write a lighter book with a message with Walter Vieira, who he called India’s greatest marketer. Walter Vieira has been described by Philip Kotler as one of “the best speakers on Marketing in Asia, and perhaps worldwide.”
Walter and I had met earlier, and we reconnected to write the book Customer Value Starvation. In extreme cases, Value Starvation can lead to Value Destruction. It is up to the reader to decide how bad the Starvation is in the examples in this book. The lack of value availability leads to Value Deprivation.
I have been writing about Value Creation and Destruction, and how focusing on possible Value Destruction can lead ...
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