Our thanks to Professor Philip Kotler, the world’s marketing guru, for bringing the authors together and suggesting we write this book, and for his generous endorsement.
We appreciate very much the Observations on the book written by Winn Knight.
A special thanks to Larry Malarkar for his useful comments on the book, to make it better.
Our thanks also to the following experts and contributors to the art and science of Customer Value Starvation, who have shared their thoughts and views through their contribution to this book.
• Marc Grainer, Chair; Scott M. Broetzmann, President & CEO; David Beinhacker, Chief Research Officer all of Customer Care Measurement & Consulting, USA
• Paul Selby, Product Marketing Director for ServiceNow, ...
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