To everyone I have met in my consultancy and business career who have helped shape my thinking on CRM as a business model fit for modern times, in which the customer should be at the center of all companies’ strategic planning. In particular, my thanks to friends and colleagues in Adactus who created the “space” and provided support to enable me to write this book.
Get Customer Relationship Management now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
