Executive Summary
Innovation, consisting of invention, adoption, and deployment of new technology and associated process improvements, is a key source of competitive advantagei. Big Data is an innovation that has been gaining prominence in retailing and other industries. In fact, managers working in retail supply chain member firms (that is, retailers, manufacturers, distributors, wholesalers, logistics providers, and other service providers) have increasingly been trying to understand what Big Data entails, what it may be used for, and how to make it an integral part of their businesses. Importantly, although there is confusion around the topic, there are firms within those studied in this research that are confident they can gain from and excel ...
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